If you have tried to add your business to Google but your website isn’t showing up, you’re not alone. With millions of businesses already on the search engine, it’s important to make sure that you optimize your business profile so that it will be seen by potential customers. To help you, here are three tips to boost your search visibility.
Verification
Google does not display business listings that do not have a verified address. This is to ensure that the businesses listed are legitimate and meet all of the Google guidelines. There are a few different ways to verify a business with Google, so make sure you follow them.
The easiest way to verify a business is by mail. Google sends a postcard with a verification code to your business’s address. You can also do this by email or phone. Regardless of how you do it, you will need to provide a valid street address, suite number and service area.
If you are a physical business, you may have to wait a few weeks for your postcard to arrive. Another option is to create a video, which will be used for verification purposes. A video is a good alternative to visiting the business.
Business owners can also get in touch with Google support to fix issues with their listing. These issues can include broken links, business hours, services and products.
Violations
While it is true that a business owner can’t afford to have their company’s name removed from the illustrious company page on the internet’s most popular search engine, that’s not the only problem you can run into. For starters, you may not be able to get your listing to show up on Google Maps. And if you aren’t lucky, you might have to rely on the services of a third party to do the heavy lifting. The resulting headache is all the more daunting if you have a few thousand customers and a couple of dozen competitors to keep an eye on.
Not to worry though, the best way to tackle this is to take the time to get your business on Google’s good side. This can be done by submitting a well-formatted PDF of your company’s info, including a picture of your office’s front door, your contact information, and your location. You may also have to pay a visit to a friendly Google rep who can help you sort out your business’s Google Maps woes.
Optimising your business profile
If you want your business to appear in Google’s local search results, you need to optimize your Google Business Profile. This free, easy-to-use feature makes it easier for people to find you. It also allows you to respond to reviews and post updates that consumers can read.
The information in your Google Business Profile should be consistent. Google uses a variety of signals to determine the order in which your profile will show up in its search results. Optimize your profile by using keywords that match your products or services and that consumers will be searching for.
You should make sure to fill out every section of your profile. You should include the name of your product or service, price, and description. Also, be sure to use your phone number and provide contact information.
When optimizing your profile, consider adding pictures, a video, and other features to improve your presence. Make sure to update your information regularly to keep it up to date.