There are a number of ways to make use of the back of your business card. Often, a business card is used to secure leads, enticing prospects to make a call to your office or visit your website. But you can take it one step further and turn it into a mini portfolio. If you have a unique skill, include it on your business card.
For example, you can offer a special promotion on the back of your business card, or include a link to your website. Using the right design can also lead to increased engagement.
If you are a visual artist, you can showcase some of your work on the back of your business card. You can use a textured effect to add some pizazz. Another creative use for the back of your business card is a map of your location. This can be useful for both your clients and potential clients.
A QR code on the back of your business card is another good idea. It links to your website, social media profile, or some other online resource. With the proliferation of smartphones and tablets, this is a great way to make your business more accessible to a wider audience.
Another good idea is to put a picture of yourself on the back of your business card. Your photo can be something as simple as a headshot or you can go the extra mile by incorporating a more elaborate image into your card.
The best part is that you can have your photos manipulated to create new designs for your business cards. You could have a photo of your children or your wife, or have it taken in front of a background that represents your company’s core values. Adding a photo is a smart and stylish way to make your business stand out from the crowd.
Other options for your business card’s back are QR codes, maps, and other fun and informative multimedia items. However, it’s best to keep your cards as simple as possible, since you only have a few seconds to grab the attention of your prospect. Having a good looking and interesting business card is important, but you should avoid using over-the-top colors or hard-to-read text. Similarly, you don’t want to overuse the same old design.
Putting a video on the back of your business card is not a bad idea. In fact, it can actually be a good idea, depending on your target demographic. On the other hand, it may not be the best idea if your target market does not like to be suckered into watching a video. Nevertheless, a video on the back of your business cards is a nifty way to show off your skills.
Ultimately, a well-designed and well-constructed business card is one of the most important pieces of marketing collateral you’ll ever have. To have a successful business, you should not only know what to put on your business card, but how to put it to good use.