When it comes to the airline industry, there are a number of ways that you can use business intelligence to ensure that your company is running as efficiently as possible. Some of the areas that you can work on are improving customer service, optimizing routes, reducing airport congestion, and monitoring your O&Ds.
Improve customer service
If you’re in the airline industry, you’ve probably heard of business intelligence (BI). It’s a tool that can help you improve customer service, track your brand, and increase your overall performance.
Business intelligence can also give you a competitive edge. The airline industry is a data-driven business, which means you have a lot of information about your customers. By using business intelligence, you can identify trends in your customers’ behavior and make informed decisions. This can help you better target your customers, reduce cancellations, and boost your overall on-time performance.
While it’s true that BI can improve your airline’s operations, it’s important to be cautious when leveraging it. Airline BI tools are not quick to develop, so they can’t immediately solve your airline’s problems.
Reduce airport congestion
Predictive airport analytics is a powerful tool to reduce airport congestion. Using machine learning techniques, predictive analytics can predict operational conditions at an airport up to 12-hours before they happen. Using predictive analytics, an airport can avoid costly diversions and reduce unnecessary flight time.
The data-driven traffic management system can help airlines prevent global disruptions and recover when major delays occur. These proactive actions can cut both direct and indirect costs.
As airports become congested, on-time performance drops. This decreases revenue and efficiency. Airlines must invest in resilient infrastructure to improve on-time performance. If an airline is forced to cut back on flights, the cost of air travel increases. Therefore, airlines need to invest in airport capacity modernization.
Congestion impacts the aviation industry worldwide. Especially in North America, on-time performance has suffered in recent years. An Oxford Economics report estimates that US$16 billion in costs will be incurred by 2025. In addition, a congestion problem at one airport can spread to other airports. It also leads to lost business opportunities and jobs.
Monitor sales on O&Ds
A sales monitoring system may be the ticket for reducing human intervention in your sales process. Specifically, it can help you manage your markets. For instance, you can use it to track your competitors and monitor their sales and performance metrics. Plus, the sales staff can focus on the stuff that matters. As a result, you get better sales and customer service.
It’s no secret that the airline industry is a complex one. The best way to deal with it is to get a comprehensive revenue management solution. With its help, you can streamline your operations, automate the most mundane tasks, and free up your employees to spend more time on the phone. This can include using your sales monitoring system to identify opportunities for cross-selling.
Optimize routes
Business Intelligence is a great tool for the airline industry. It helps to optimize routes and create personalized offers. If you’re not using BI yet, you may want to consider what you can do to improve the quality of your services and customer experience.
Airlines utilize large amounts of data every day. They analyze patterns in the data, as well as customer preferences and destinations. Using BI can help them to find trends and make better decisions.
The best route to fly depends on several factors, including weather, time, altitude, and ground track. This is why airlines must have an effective flight plan. By doing so, they’ll reduce fuel and overflight costs. Additionally, they’ll improve productivity and increase yield.
Dispatchers often decide on a route shortly before a flight leaves. During this critical window, the operator has a limited amount of control. Having an efficient flight plan will save the airline money and improve safety.
Improve safety
Business Intelligence has become an essential part of the airline industry. The use of data is now being recognized as an effective means of improving customer satisfaction, reducing costs, and increasing profitability. It has the potential to transform the aviation industry.
Aviation has become an industry of cut-throat competition. With airlines competing for limited resources, cutting corners is often the only option when profits are on the line.
There is a huge amount of information being collected by airlines every day. This data can be used to streamline operations, improve safety, and introduce new services. For example, airlines track flight delay and baggage claim times, and analyze data from air traffic control and weather systems.
Similarly, airlines monitor performance of various aircraft parts and their performance. They may also compare the performance of airports.