How Do Comparison Shopping Sites Generate Revenue?

If you’ve ever wondered how do comparison shopping sites generate revenue, you’ve come to the right place. In this article, we’ll explore some of the basics of how they work, and what you can do to increase your own revenue as a result. We’ll look at how to identify the best merchants, how to advertise effectively, and how to get access to off-the-shelf software solutions.

Affiliate marketing agreements

If you’re interested in generating revenue with comparison shopping sites, you may want to look into affiliate marketing agreements. These documents define how much an affiliate will earn, how to track their sales, and how to dispute disputes.

The most common types of affiliate marketing are paid search, display ads, and social media. They can also be combined with other marketing techniques to promote products, services, or websites.

One of the main advantages of an affiliate program is that it helps to drive traffic to a merchant’s site. Affiliates are rewarded for every visitor to the site who makes a purchase. Generally, an affiliate’s commission rate is less than the average customer lifetime value.

Affiliate programs often support payment methods like PayPal and checks. Depending on the specifics of the affiliate program, it may be possible for an affiliate to earn a large sum of money.

Some affiliate programs use a “last click” attribution model. This means that an affiliate’s credit for a sale goes to the person who clicked on the last link before making a purchase. An affiliate’s performance is tracked by using a tracking cookie. However, a cookie’s life span varies by product category.

To find the right affiliate program for your needs, study the competition. Many businesses in your niche likely have a successful affiliate program in place. It’s important to make sure that your affiliate marketing agreement is clear, comprehensive, and covers all of the relevant details.


A comparison shopping website is a price analysis tool that allows buyers to see the prices of several different vendors and make a purchase decision. It is a great way to ease buyer hesitation and build trust in the purchase.

Besides letting consumers compare prices, these websites are a great way for retailers to reach new customers. They can increase conversion rates and drive sales. Some popular CSEs include Amazon Product Ads, Nextag, and Google Shopping.

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Photo by Headway on Unsplash

These services can help eCommerce sellers tap into the 44 million+ customers of Amazon each month. In addition, they give online retailers access to eBay’s 25 million+ monthly visitors.

To get started with a comparison shopping site, you will need a product data feed. This is an Excel spreadsheet that includes product information. The feed needs to be updated regularly. Also, the feed should be tagged with tracking parameters so you can measure performance.

Most CSEs require a data feed in order to list products on their sites. When creating the feed, you should be sure to include a detailed description, product images, and highlighted promotions.

Using comparison shopping engines will boost your online sales by giving your customers a better understanding of the products you offer. You can also use the service to inform your paid and SEO programs.

Compared to ads on other search engines, product ads on CSEs are more effective. Prospects who see a product on a CSE are twice as likely to make a purchase.


If you’ve seen comparison shopping sites on the internet, you may be wondering how they are able to generate revenue from users. One way that sites like Amazon and Instagram do this is by offering rewards programs. By encouraging customers to participate in a value chain, companies can turn them into marketers.

There are many ways that a company can use crowdsourcing to generate revenue. It can be used to help companies find qualified employees or complete a specific task. This allows managers to get a better understanding of their customers’ needs. In addition, it can save them time and money while increasing productivity.

Crowdsourcing can also be used to solve science and health challenges. For instance, SETI@home uses idle computer time to analyze data. The data is analyzed with the aid of ranking algorithms to produce results faster.

Companies can also offer volume discounts to consumers. A volume discount is when a company will provide a discount on purchases by a customer for the number of times the customer shops with the brand. These volume discounts can help companies gain more visibility and build a reputation.

However, it can also be tricky to get the public to participate in crowdsourcing. The public may not be aware of the project or may not have the technological skills to be part of it. Fortunately, there are platforms that are designed to make this process easier for the general public.

Off the shelf software solutions

Off the shelf software solutions are designed to solve common business problems. They are pre-built, and usually available for a one-time license fee, or a subscription fee, which is usually paid on a monthly or yearly basis. These software programs are also known as “SaaS” (software as a service) software.

Compared to bespoke software, off the shelf solutions are typically lighter and can be installed and used quickly. They are also less expensive, especially when compared with custom software. But while off the shelf software is a good option for many businesses, there are a few things to keep in mind when deciding between them.

First, you should consider your budget. Choosing the right software can make a big difference in the efficiency of your business. Custom software is often more expensive, but can help you make a bigger impact.

Another consideration is the number of users you expect to use the software. Off the shelf software can be useful for a small team, but may not be enough for a larger company. You’ll also need to consider the cost of any extra users that you’ll have to hire to access the software.

In addition, you’ll have to keep in mind any inefficiency costs associated with using the software. Those expenses can limit your business’s growth. If you have a lot of inefficiency costs, you might want to avoid off the shelf.

Crawling the web for prices

Price comparison sites have a lot to offer, especially since the average internet user is a bargain hunter at heart. While most comparison shopping sites don’t sell their wares directly, they do provide a valuable service by collecting product listings from multiple retailers. They then present consumers with a price comparison. In fact, the comparison shopping industry accounted for 18.2% of the total business turnover in 2012.

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Photo by Benjamin Dada on Unsplash

The comparison shopping game is a competitive one, with many competitors looking to take the lion’s share of the market. This is where web scraping comes in. By using a bot to crawl relevant sites, you can extract all the relevant data from a variety of retailers, including those that don’t have their own sites.

Web scraping is a great way to save money. You can also use it to generate revenue. Many online comparison shopping sites have lucrative affiliate marketing agreements that earn them a cut of the action. Some smaller, independent sites just focus on crawling the web for prices.

Web scraping is a logical direction for any aspiring entrepreneur. It isn’t the most glamorous of jobs, but the rewards are well worth the effort. A cursory glance at the statistics indicate that the UK’s online sales are projected to increase by at least 15 percent in the coming years. Having a website that compares prices can make a buyer feel better about the purchase, and give them the confidence to splurge a little.

Identifying the merchant that offers the best deal

It’s safe to say that comparison shopping sites such as Pricegrabble and Shoppy are the new hotties, so it’s no wonder that a slew of price fessies have hit the tarmac. Those who get to troll the interwebs for the best deals deserve a treat and some bling. A nice round of golf with a side of swag is always in order. Best of all is the one on one sanded fessies, with a posh tee and a bottle of bubbly in tow. Not to mention the family shinny. The big kahuna is stow away, with a swag bag of swag to boot.